Landing pages are the perfect complement to any marketing campaign. We offer to develop one free landing page custom design for every 6 months of continuous web design service (a $500 value). It’s our way of saying “let’s win together” as we truly believe in this type of marketing and know with some great promotions behind the designs, the ROI can be off the charts.
There are two basic types of landing pages; Click-Through and Lead Generation.
Click through landing pages have the prime goal of getting a website visitor to “click through” to another page in effect to warm up the opportunity you are promoting. Most of the time the click through will lead to a shopping cart in ecommerce or a registration form.
Lead Generation or Lead Gen Landing pages are used to capture user data (first name and email a must). In most cases there is a giveaway or special offer associated with the visitors submission. are all commonly used to generate leads.
No matter what the purpose of your landing page the key to an effective one lies within the layout/design of the page. It must be clean, view well on all devices, and minimize the amount of distractions that may cause a visitor to lose focus on the end game of converting into a customer or lead.
At Upswing we take great pride in not only designing your pages but also in the sales messaging within the pages. This two sides of the brain philosophy separate us from those that strictly excel at the design phase.