Smart Wrap Case Study

Case Study

Getting on the Upswing!

Back in 2011, the company Smart Shield (specializing in auto paint protection) decided to expand its business into also selling fleet vehicle wraps and the new brand Smart Wrap was born. They already had all the equipment and the right infrastructure to do the work but over the course of the first 6 months of doing business they had achieved a very limited web presence and success. At that time, there were only 3 keywords on page 1 and only a few leads had been generated by their website. They were basically pretty frustrated.

Enter Upswing - That same summer Smart Wrap turned to their network and were introduced to Upswing (formerly known as SEORCHERS – [pronounced surch-ers] at the time). They were looking for help to take their website to the next level.

The results were unparalleled as within 1 year Smart Wrap had over 30 prime keywords on Page 1 and were well on their way to dominating their local market with most results in the top 3 in Google.

Testimonial
"The amount of leads we generate with our websites has been very impressive!"
CEO - Malcolm Hilcove

Website Features

Website Traffic

Within 12 months of hiring us Smart Wrap had generated so much business that the wrap business had surpassed the paint protection business in volume of work and revenue. It was just the beginning of a truly amazing online success story.

Website Traffic

Year after year, Smart Wrap continues to see even more traffic to their site. In fact as good as the first two years working with us was– the last two have been the best yet.

Note: The graph below compares June 2013 thru June 2015 with the same time period of June 2011 thru 2013!

Website Traffic

Keyword Rankings

Summary

So now, 4 years later and with over 100 keywords on page 1 in Google, Yahoo, and Bing the future has never looked brighter for our client.

Note: This graph below shows the organic rankings in all 3 major search engines as compared to their baseline rankings (signified by the Last column in between Rank and Type). Keep in mind their list of keywords is so immense that these are just some of the keywords that start with A as our list is alphabetical. For a full list of all the keywords Smart wrap ranks for go here (enter link from Bright Local report)

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Smart Wrap has now tripled the mother company in terms of revenue and has become one of the most recognizable brands in the very competitive Phoenix market.

They’ve been able to expand into new markets offering local graphic vendors a turn-key print-to-ship solution as well as land some of the biggest companies in their backyard such as Monster Energy Drinks, Chick-fil-A, and even the Rachel Ray Makeover Takeover tour bus!

Marketing Plan

Note

Upswing documents all work efforts to ensure our clients see exactly what is being done to get results .

    Workflow Checklist

  • Local Marketing
  • Classified Listing Management
  • Social Media Management
  • Reputation Management
  • Content Development
  • Unlimited Website Updates
  • Security Updates
  • Website Hosting
Community Marketing Plan

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